Located at # 1681 in midtown Manhattan in the city of New York, the Broadway Theatre was first opened as B.S.Moss’ Colony Theatre on Christmas Day 1924. With a large seating capacity of 1,761, the theatre was a venue for motion pictures and vaudeville shows. Since then, the theater has operated under many owners and names as well. Before acquiring its present name, Broadway Theatre was previously known as Universal’s Colony Theatre, B.S.Moss’ Broadway Theatre and Earl Carroll’s Broadway Theatre.
A Short History
On December 8, 1930, the theatre became a legitimate theater house. The New Yorkers by Cole Porter was the first to appear on stage here. In 1937, the theatre was known by the name Cine Roma and mostly showed Italian films. And the theatre also showed Cinerama films for a short time during 1950s. The theatre debuted several of the first shows including the Mickey Mouse comedy Steamboat Willie and the feature film Fantasia.
The Schubert Organization bought the theater in 1939 and extensively renovated the same two times in 1956 and 1986. With a large stage of sixty feet deep and its huge seating capacity, the theater has been popular with producers of musical plays and comedies. Successful plays at smaller theaters have been often transferred to the Broadway Theatre.
Shows at Broadway Theatre Since 2000
- Blast! (2001)
- Baz Luhrmann’s production of La Bohème (2002)
- Bombay Dreams (2004)
- The Color Purple (2005)
- More recent shows featured here include the musicals Shrek (2008), Promises (2010), Sister Act (2011), Rodgers + Hammerstein’s Cinderella (2013) and Fiddler on the Roof (2015).
Some Tips for Patrons
- Looking for tickets? Weeknights are better than weekends.
- Children under 4 years are not allowed in the auditorium; everyone must have a ticket.
- Hearing devices for hard-of-hearing are available inside the lobby.
- Arrive at the theatre at least 15 minutes before show time.
- Soft drinks, cocktails, candy, show merchandise and water are available at concessional price. No food is allowed inside.
- Smoking not allowed inside, patrons may go out during intermission.
- Strictly no recording devices allowed inside, including still cameras.